Learning search-engine optimization
What do you reckon I should do to become a trained and qualified SEO professional?
I have been working as a content writer for quite some time but am at a disadvantage when a client asks me if I am a SEO specialist.
How difficult is it to become an SEO expert?
Would you recommend that I take a course to qualify as one, or would I be better getting a job with a SEO firm so I can pick up the tricks?
July 24th, 2009 at 07:01
There are a few courses available to help you become more knowledgeable in the field of SEO, and they might help you gain credibility with certain audiences. Web CEO is actually not one I would recommend, as it’s run by a commercial enterprise and isn’t to my knowledge backed by a credible SEO expert. Here are three that are offered by marketing organizations or backed by leading experts:
SEMPO Institute Advanced SEO Certification
Bruce Clay’s SEO Toolset
DMA Search Engine Marketing Certification Program
If you feel that you need extra training or are trying to land an SEO job without a lot of experience I think these courses could help you do it. As a graduate of SEMPO Institute’s Advanced SEO program one of the people who hires SEOs for our agency, I would say that having any of these certificates would give you an advantage over someone with similar experience who wasn’t trained.
That said, as someone who has been a successful SEO for years prior to taking any certification course, I don’t believe any course is necessary to become an SEO. There’s plenty of information out there on blogs like SEOMoz and Search Insider, and at conferences like SMX and SES, and at this point in the game Google even has a resource to help white hat SEOs learn their trade. If you have read and understood the Google Webmaster Guidelines, and practiced them for a few months, you should be able to see some improvement in indexing and ranking digital content in order to drive traffic or revenue. And from my perspective, and the perspective of most SEOs and clients who hire us, that’s the test of whether or not you’re an SEO, not necessarily a training course.
Good luck! Always keep learning the trade because it changes with the search engine algorithms.
Best,
Bryson